In Indistractable, Eyal reveals the hidden psychology driving us to distraction. Five years after publishing Hooked, Eyal reveals distraction's Achilles' heel in his groundbreaking new book. International best-selling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley's handbook for making technology habit-forming.
What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused and overcome distractions? What if you had the power to become "indistractable"? Another day goes by, and once again, your most important personal and professional goals are put on hold. At home, screens get in the way of quality time with your family. Later, as you're about to get back to work, a colleague taps you on the shoulder to chat. You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. They have created the Jake & Gino community to teach others their three-step framework: Buy Right, Finance Right and Manage Right®, and to become multifamily entrepreneurs."Indistractable provides a framework that will deliver the focus you need to get results." (James Clear, author of Atomic Habits) Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company that controls over $100,000,000 in assets under management. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.Ġ0:44 Hooked: How to Build Habit-Forming ProductsĠ6:00 The most common Energy Blocks and how to heal themĠ8:30 How to focus more effectively and rule out distractionsġ4:25 'When you invent the ship, you invent the shipwreck' - Paul Virilioģ7:30 Book recommendations: Factfulness: Ten Reasons We'Re Wrong About The World He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design.
On this episode, Jake and Gino interview Nir Eyal, the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."
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